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Crafted in Glasgow, Friday, Apr 25, 2025, 15:09 Hi, Reader. What are opt-in policies and why do they matter? In simple terms, an opt-in policy is the rules we set out when someone wishes to subscribe to our email list. In your email marketing platform (e.g. ConvertKit) there are built-in capabilities to cater for both a 'single' opt-in policy, and a 'double' opt-in policy. Which you choose to employ*, is down to you. *I should state here that the decision to elect a single or double opt-in is...

Hello Reader, So, I start with a topic that I’ll craft an article on - for example, “How content marketing dovetails beautifully with email marketing.” Here are the logical steps I follow: (I like ordered steps) I make bullet points of the sub-topics that I want to cover. I expand each bullet point into a logical section of the article. Once finished, I send the article to my email list (or subset). I then share the article on my Creator Profile (think ‘linktree’). I repurpose the article as...

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