Hello Reader,

So, I start with a topic that I’ll craft an article on - for example, “How content marketing dovetails beautifully with email marketing.”

Here are the logical steps I follow: (I like ordered steps)

1. I make bullet points of the sub-topics that I want to cover.
2. I expand each bullet point into a logical section of the article.
3. Once finished, I send the article to my email list (or subset).
4. I then share the article on my Creator Profile (think ‘linktree’).
5. I repurpose the article as a website blog post.
6. I share social posts that reference the article (multiple posts per article).
7. I schedule the social posts to optimise my time.
8. I show up every day on LinkedIn to engage in conversations (mine and others).

I do this repeatedly and for multiple topics, including ‘content marketing’, ‘email marketing’, and ‘how to use ConvertKit’.

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